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Let's Niche Your Business

Stop Creating Random Content
Start Building a Strategic Content System

Are you posting videos without a clear strategy? Wondering why your content isn't converting? Learn how to map your content to each stage of your sales process so customers see you as the authority and buy with confidence.

✓ Video + Content Strategy   •   ✓ Local Market Domination   •   ✓ No long-term contracts
The Problem

You're Creating Content in the Dark

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Random Content

You post whenever inspiration strikes, without a clear strategy or understanding of what your audience needs at each stage.
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Low Conversions

Your content gets views but doesn't generate leads or sales because it's not aligned with your customer's buying journey.
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Wasted Effort

You spend hours creating content that doesn't move the needle because you're not creating the right content for the right stage.
The Solution

Strategic Content Mapping

I help you create a content roadmap that matches your customer's journey from stranger to advocate. Every piece of content has a purpose, and every stage of your funnel is covered.

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Strategic Content Roadmap

Get a complete 90-day content plan mapped to your specific sales process, so you always know what to create next.
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Customer Journey Mapping

Understand exactly where your customers are in their journey and what content moves them to the next stage.
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Content Ideas Library

Receive 50+ proven content ideas customized for your business, organized by funnel stage and content type.
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Messaging Framework

Develop clear, compelling messaging using StoryBrand principles that resonates with your ideal customer.

The 5-Stage Content Funnel

Different content works at different stages. Here's how to map your content to your customer's journey.

1

Awareness

They don't know you exist

The Problem: Your ideal customers are searching for solutions, but they've never heard of you.

Your Solution: Educational content that answers their questions and establishes you as the expert.

2

Consideration

They're evaluating options

The Problem: Prospects know their problem and are comparing different solutions and providers.

Your Solution: Content that demonstrates your unique approach and the results you deliver.

3

Decision

They're ready to buy

The Problem: Prospects need clarity and confidence to commit.

Your Solution: Provide proof, reassurance, and clear next steps.

4

Retention

They're your customer now

The Problem: Clients need continued value and support to stay engaged.

Your Solution: Deliver training, community, and success resources.

5

Advocacy

They promote your brand

The Problem: You need loyal advocates who share your story.

Your Solution: Celebrate clients and make them part of your brand story.

Click each stage to see detailed content strategies

Built on Proven Frameworks

My content mapping methodology combines two powerful frameworks that have helped thousands of businesses grow.

StoryBrand Framework

Position your customer as the hero and yourself as their guide. Every piece of content should clarify how you help them win.

Key Principles:

  • ✔ Customer is the hero, you're the guide
  • ✔ Focus on their transformation
  • ✔ Clear call to action in every piece
  • ✔ Address their internal and external problems

They Ask, You Answer

Create content that directly answers the questions your customers are actually asking. Be radically transparent.

Key Principles:

  • ✔ Answer the questions they're Googling
  • ✔ Address pricing and costs honestly
  • ✔ Compare yourself to competitors fairly
  • ✔ Discuss problems and limitations openly

What You Get with Content Mapping Coaching

checked (1) Complete Customer Journey Map

A visual map of your customer's journey from stranger to advocate, with clear touchpoints and content opportunities at each stage.
checked (1) 90-Day Content Calendar

A detailed content calendar with specific video topics, titles, and CTAs mapped to each stage of your funnel.
checked (1) 50+ Custom Content Ideas

Proven content ideas customized for your specific business, industry, and target audience.
checked (1) StoryBrand Messaging Guide

A clear messaging framework that positions your customer as the hero and you as their trusted guide.
checked (1) "They Ask, You Answer" Content Strategy

A list of the exact questions your customers are asking, with content recommendations for each one.
checked (1) Ongoing Coaching & Support

Regular one-on-one sessions to refine your strategy, review performance, and adjust your content plan as needed.

Ready to Build Your Strategic Content System?

Stop guessing what content to create. Get a clear roadmap that turns viewers into customers.
Schedule Free Strategy Call